The US Small Business Administration reports that there were 30.2 million small businesses in operation during 2018, representing roughly 99.9 percent of all businesses in the United States. All businesses — but especially small businesses — rely on marketing methods to develop viable sales leads.
Unfortunately, failure to generate the right kinds of leads (or any leads at all) can have dire consequences. The SBA states that one in 12 businesses close every year, with low sales being among the top reasons for closure. If your marketing techniques are lacking, you may not be able to survive in a crowded marketplace. Let’s take a closer look at some of the most common marketing mistakes that could be killing your sales leads before they ever get a chance to mature.
Your website isn’t optimized
SEO, or search engine optimization, isn’t a passing fad. It’s consistently among the most effective ways to ensure that customers can find your business without having to run ads or rely on standard methods of promotion. It’s a much more organic and relevant means of providing assistance to web users and ensuring that Google knows what your business is all about.