Most businesses will understand the importance of building awareness for their business and creating a strong reputation to help convert those who are aware of their business.

However, experienced businesses will also know the value in acquiring advocates for their business.

An advocate is someone who has had a positive experience with the business, who would recommend the company repeatedly, and wholly believe in the brand. Whilst continuing to convert themselves, they become a retained and existing client. They’re incredibly valuable for every business.

 

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