Keeping your clients happy should be a priority when running a business and this can easily be achieved via a range of things, such as value for money, exceeding expectations, and providing excellent customer service.

The latter is perhaps the most important, with 96% of consumers admitting that customer service is an important factor in remaining loyal to a brand. This is crucial, as without these clients, your business won’t thrive. You should be implementing effective strategies to encourage shoppers to return, such as adopting a client-first mentality, targeting your ideal audience, and providing high standard experiences to keep their custom.

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